Lee Pentecost

Lee leads technology direction and strategy for PureGym — the UK’s largest gym chain, with 700 gyms, over 2 million members and a new site opening every week across six countries.

A trusted technology advisor with 20+ years delivering strategies that drive major change, he has worked with some of the world’s most recognised brands — including Nike, Gucci, British Airways, Jaguar Land Rover and Aviva.

His strengths sit at the crossover of business, product and technology. A long time AI believer, his interest stretches from a Game Theory dissertation for his MSc to hands on work with AI decisioning agents and now into the latest wave of AI, including how to get the most out of agentic AI.