Jon Glick

Jon Glick is a Principal at PwC and the firm’s Advisory Marketing Leader, where he leads brand and marketing strategy for PwC’s Consulting business. He is focused on shaping market perception, creating client demand, and driving growth by translating insight and creativity into enterprise value.

A recognized leader in customer growth and loyalty, Jon has spent his career at the intersection of marketing, technology, and customer behavior. He advises leading global brands on how shifts in technology and consumer expectations can unlock new opportunities for growth, drawing on deep experience across customer strategy, loyalty, personalization, innovation, and go-to-market strategy.

Jon co-founded PwC’s Loyalty Center of Excellence and has helped organizations harness data, analytics, and emerging technologies to create more differentiated customer and employee experiences. Today, he brings that same perspective to PwC’s own brand and growth strategy, helping position the firm to anticipate what’s next and connect its capabilities to the issues that matter most to clients.

Jon holds an MBA from Northwestern University’s Kellogg School of Management and a BS in business from Miami University.