Where Insight Meets Action

EDGE brings together the people, ideas, and partnerships shaping the future of the tech channel. Across four immersive days, you’ll gain real-world insight into AI, cybersecurity, customer behaviour, and growth strategies - while building meaningful connections with peers, partners, and industry leaders.

Agenda at a glance (This is subject to change)

Day 1: Sunday, 26 July

12.00pm – New Zealand Transfers to Cairns Convention Centre
12.30pm – New Zealand Welcome – Cathy O’Sullivan Foundry ANZ editorial director
12:45pm – Growing the NZ Channel Ecosystem
1.00pm Australian Arrivals
1.15pm – From Strategy to Close – How M&A deals get done
2.00pm – NZ Session Close
2.30pm Australian delegation transfer to Cairns Convention Centre
3.00pm – EDGE Plenary Welcome
3.15pm – Omdia’s Jay McBain and Mark Iles
4.15pm – Security as a growth engine
5.00pm – Leadership – Number One driver for Growth – Aligning Marketing, Culture and Branding
5.45pm – Day 1 Close
5.45pm – Networking Drinks, 1:1 Meetings & Sponsor Drinks at Cairns Convention Centre
7.00pm – Welcome Dinner

Day 2: Monday, 27 July

7.00am – Breakfast
7.45am – Breakfast Sessions & 1:1 Meetings
9.30am – Morning Plenary Session
9.40am – EDGE Research – Omdia
10.00am – AI and the Self-Sufficient Buyer – How tech partners stay relevant
11:00am – Morning Tea & 1:1 Meetings
11.30am – Sell Smarter or Get Sidelined: The Marketplace Shift for SMBs
12.00pm – Lunch
1.00pm – M&A Market – Latimer Partners
2.05pm – Networking Afternoon Break
3.15pm – Selling to the CIO/CISO
3.45pm – The CIO buying Playbook
4.15pm – Day 2 Close
4.15pm – 1:1 Meetings
5.00pm – Networking Drinks, 1:1 Meetings & Sponsor Drinks at Cairns Convention Centre
6.00pm – Pre Dinner Drinks
6.30pm – EDGE Sunset Dinner

Day 3: Tuesday, 28 July

7.30am – Breakfast
7.45am – Breakfast Sessions & 1:1 Meetings
8:45am – Morning Plenary Session
8:55 am – From Smart to Understood – The skills that change everything
9.40am – Operating Models that Scale: The Art of Winning
10:10am – Morning Tea & 1:1 Meetings
10:45am – Marketplaces and the Platform Play – The Biggest Channel Opportunity – Omdia
11.30am – Lunch and Networking activities – Golf, Boat Trip and Pickleball
6.30pm – Dinner

Day 4: Wednesday, 29 July

7.30am – Breakfast & 1:1 Meetings
8:30am – Morning Plenary Session
8:45am – From Good to Great: The Anatomy of High Performing Teams
9:15am – The Growth Multiplier: How Modern GTN Drives Scale, Evaluation and Partner Success
9.45am – How Leaders Stay Sharp Under Pressure
10.15am – Final Day Close