Shari Lava

Shari Lava is Senior Director, AI and Automation.  Ms. Lava’s core research coverage includes the fast-changing Integration and API Management software space, including an emphasis on the market understanding and adoption of these key technologies and how they are powering AI to drive better business outcomes.  Because connectivity-automation sits at the nexus of AI and Data, Ms. Lava also frequently contributes to other AI and Data research. She is remote based in Toronto, Canada.

Previously, Shari led small and medium business program at IDC, helping suppliers better understand the nuances of the SMB ecosystem.  Prior to joining IDC, she was a VP, Marketing Intelligence at Greystone Managed Investments, an asset management firm, using data to build success at each stage of the customer journey. Prior to that Ms. Lava led the Vendor Advisory Services practice at Info- Tech Research Group, providing market insights to technology vendors. Before joining Info- Tech, Ms. Lava was a management consultant with Deloitte’s CRM and Information Management practices specializing in implementing and connecting applications for clients of all sizes across several industries.