Michael Smith leads ELC’s IT function as Chief Information Officer, further advancing innovation in our digital, analytics, applications and infrastructure to effectively support and enable the Company’s growth strategy and the evolving needs of our brands. In addition to overseeing the day-to-day technical operations, he places a special focus on driving global technology solutions in key strategic areas for our business, notably retail, digital, social and analytics.  

Prior to ELC, Michael was CEO at Boma Technologies, a technology consulting company that he founded and has 25+ years of experience in technology leadership positions, including four years with Mylan NV, a global pharmaceuticals company, where he was Global Head of Digital and Innovation and Global Business Services. He also spent over 22 years with Nike, Inc. where he held multiple brand, operational, and technology roles, including Head of Brand, Product and Marketplace Solutions and Head of Enterprise Solutions and Technology.