Marci Maddox is Research Vice President for IDC’s Digital Experience Management Software program, responsible for research related to content and media assets that drive relevant, personalized, and engaging digital experiences research.   Marci’s core research coverage will include creative tools, web content management systems, customer communications, digital asset management and video platform solutions. Leveraging 18 years in content and experience applications, Marci will analyze impact that new technology entrants like AI and mobile have on the way organizations create and deliver persuasive content to improve customer lifetime value and user interaction.  She conducts research on a worldwide scale including market sizing and forecasting, ROI models, case studies, multi-client studies, and thought leadership projects.

Prior to joining IDC, Marci held a position within IBM’s Watson and Cloud Platform where she helped clients to realize the future of AI, IoT and Cloud benefits for industry solutions in financial services, retail, telecom and healthcare. She also spent time at OpenText as a Senior Director Product Marketing leading a team of evangelists and industry solution marketers for Customer Experience Management solutions including Customer Communications Management, Digital Asset Management, Web Content Management, Forms and Digital Experience solutions.