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Lars Goransson, Managing Director, IDC Canada & LATAM, IDC Canada
Speaker

Lars Goransson

Managing Director, IDC Canada & LATAM IDC Canada

Lars Goransson is responsible for IDC’s Canadian operation as Managing Director. IDC Canada’s product and services offerings provide the Canadian IT community with market intelligence and market based research across the value continuum of budgeting & planning, marketing awareness and lead generation, and measurement and performance management. He also recently started managing IDC’s Latin America Region.

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