John Fraser

John Fraser is a results-driven executive with 25+ years of leadership experience in scaling organizations, driving operational excellence, and executing M&A strategies to maximize enterprise value. With deep expertise in private equity-backed growth, he has led strategic transformations across manufacturing, financial services, healthcare, and distribution—delivering sustained profitability and market leadership.

As Chief Operating Officer at Parts ASAP, John oversees strategy, operations, sales, marketing, eCommerce, and digital transformation. Under his leadership, the company scaled to $379M in revenue, completed 23 acquisitions, and increased EBITDA multiples from 5–8X to 12X through operational synergies and commercial alignment.

John is passionate about building high-performance teams and fostering a people-first culture that drives innovation, accountability, and agility. He thrives at the intersection of technology, operations, and sales—developing scalable strategies that enhance efficiency, customer engagement, and long-term value.