CEO
MPI Group, Author of “NINCOMPOOPERY: Why Your Customers Hate You—and How to Fix It”
An experienced executive, entrepreneur, journalist, author, and researcher, John R. Brandt is the founder and CEO of The MPI Group and the former editor-in-chief and publisher of both Chief Executive and IndustryWeek magazines. His newest award-winning book— NINCOMPOOPERY: Why Your Customers Hate You—and How to Fix It (HarperCollins, 2019)—is based on groundbreaking research into leadership and performance excellence across more than 50,000 organizations. Nincompoopery is a 21st Century primer on how leaders can create more value for customers, employees and shareholders—while having more fun. “Nincompoopery was penned by the funniest business writer I know—and has completely changed the way I look at leadership, strategy and the frustrations I encounter working in and covering the business world.” —Travis Hessman, Editor-in-Chief, IndustryWeek