Jeff Baker
Principal, US Tech Managed Services Leader PwCJeff Baker is a technology and transformation leader with more than 35 years of experience helping enterprises modernize how they operate, innovate, and scale. As the leader of PwC’s Technology Managed Services practice, Jeff works with CIOs and technology executives across industries to ensure the resilience and evolution of mission-critical platforms that power core operations, analytics, and digital transformation. His background spans application operations, systems architecture, ERP and infrastructure modernization, and global delivery models—giving him a unique, end-to-end perspective on how technology decisions translate into sustained business value.
In recent years, Jeff’s focus has expanded to shaping the future of PwC’s Products and Technology solutions through software-led innovation and agentic AI. He has built and led teams delivering commercial AI-powered solutions that automate complex decision-making, adapt in real time, and elevate user experience. Today, Jeff is redefining what “run the business” looks like—blending autonomous, AI-driven capabilities with proven global delivery to create adaptive, outcome-oriented service models. His work challenges CIOs to rethink managed services not as a cost function, but as a strategic platform for continuous innovation, resilience, and growth.