Irina Pelphrey

Irina Pelphrey is a collaborative healthcare leader with a passion for retail, solving complex customer problems and providing accessible health and wellness experiences for all. As the Group Vice President of Health at Albertsons Companies, she has consistently delivered financial results across various store banners including Albertsons, Safeway, Vons, ACME, Jewel-Osco, Tom Thumb and Shaw’s, while keeping Albertsons Cos.’ customers at the heart of everything she does.

Since joining Albertsons Cos. in 2021, Pelphrey has led the charge on the launch of Sincerely Health, a wellness and pharmacy platform that inspires healthy lifestyle and wellness habits for Albertsons Cos. customers within its digital app and provides easily accessible transaction features for medical needs such as medication transfers, refills, reminders and service scheduling. With the aim of making health and well-being accessible, Pelphrey assisted in the creation of Sincerely Health to promote better living that includes gamification elements to honor any health goals met with discounts and coupons for nutritional products. Under her leadership, Sincerely Health has included helpful features like Nutrition Insights, which measures grocery purchases based on the serving recommendations of USDA’s MyPlate guidance. Sincerely Health is accessible to Albertsons Cos.’ over 10 million customers who use the Albertsons Cos. grocery store apps, which has earned a 4.8 app rating in the app store.