
Elie Antoun is the EMEA Head of Enterprise Technical Sales at Meta, where he shapes and accelerates commercial growth for Meta’s Business Messaging platforms, including WhatsApp Business, and its emerging portfolio of Business AI solutions, working at the intersection of technical depth and enterprise deal leadership. Since joining Meta in 2019, Elie has been a driving force in establishing Meta’s messaging infrastructure as a core enterprise channel across EMEA and positioning AI-powered conversational solutions as the next frontier for large-scale business transformation.
Before moving into commercial leadership, Elie built a decade-long career in engineering leadership, progressing from Systems Engineer to Product Manager and ultimately leading global technical partnerships. At Invigo, he worked alongside GSMA, ITU, and leading telecom operators including Vodafone, Orange, Deutsche Telekom, e&, STC, Zain, and Telenor to deploy 4G/5G networks and shape the product vision behind enterprise mobility, device management, and roaming solutions at global scale. This foundation gives him a rare fluency across technical and commercial domains.
Elie holds an MBA from IE Business School in Madrid and a Master of Engineering in Network & Telecommunications from ESIB, USJ in Beirut. During his MBA he founded an eCommerce fashion startup and won IE’s Startup Lab competition.