Leveraging over 30 years of experience in marketing for the technology industry, Ed Callan founded Callan Consulting in October 2000 and has performed hundreds of executive-level marketing projects to technology companies since then. Prior to founding Callan Consulting, Ed was VP for Global Marketing at Intershop, one of the leading enterprise technology vendors in the e-business platform space; VP of Marketing at SBC Internet Services, the corporate entity responsible for Pacific Bell Internet, Southwestern Bell Internet, and Ameritech Internet Services brands; and Senior Consultant for Dataquest, one of the leading IT research and consulting firms.