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Customer Journey, Avery Dennison
Speaker

Customer Journey

Avery Dennison

We strive to have a top-down customer-centric culture that influences employees’ day-to-day actions and decisions at every level. Based on a comprehensive survey, our top customers shared that our products are high quality but that we aren’t easy to do business with. To address their overall experience, we launched a Digital CX program to consolidate the efforts to enable digital marketing, customer relationship management, product configuration, pricing and quotation, order management, and advanced analytics in over 25 countries across our Retail Branding Information Solutions (RBIS) business.

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