CarMax Drives Innovation With AI

To provide the best customer experience, having accurate and reliable information on the CarMax site is critical. However, keeping up with rapidly changing vehicle listing descriptions is a daunting manual task. The team set out to automate this process while simultaneously improving SEO rankings. The identified solution is utilizing Artificial Intelligence and the results have exceeded expectations, delivering a volume of information that would have previously been impossible.

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Permjit Ghotra, VP, Retail Product Technology, CarMax, VP, Retail Product Technology, CarMax

Sean Goetz, Director, Retail Product Technology , CarMax, Director, Retail Product Technology , CarMax