Agentic AI Accelerates New Product Ideation From Months to Hours

This Insight client leveraged an AI-powered ideation agent on Azure to dramatically streamline new product development, reducing concept cycles from months to hours while integrating large-scale consumer data and insights. The solution enabled real-time concept generation and refinement, producing 16+ validated concepts and surfacing over 15,000 consumer data points. As a result, the organization unlocked $2.3M–$3.4M in estimated value for flagship concepts and a projected $37M ROI across its portfolio, while establishing a scalable model for ongoing AI-driven innovation.

Meagan Gentry, National AI Practice Manager and Distinguished Technologist, Insight